Why do you need a website audit?
Search engines, Google in all reality, have an algorithm (a set of mathematical instructions or rules) that works out where a website will rank in their search results. Google has over 200 ranking factors in its algorithm.
There are on-site and off-site factors and a website needs to satisfy these ranking factors in order to rank well. You need to give Google what it wants.
Your website should have been optimised (“search engine optimisation” or SEO in short), by your website designer, however, a lot of the time it hasn’t been done effectively.
On-page optimisation needs to be carried out first before any off-page optimisation is performed.
This is because if a website is not optimised properly, it will take much more off-page optimisation for it to rank, if it will rank at all.
This is the reason that I need to perform an audit on your website. If it is not optimised effectively, my off-page activities will be a lot harder and take much longer, that’s if it works at all.
What I will check
As I said, there are over 200 ranking factors and you can find all of them here.
I will check some of the factors that have the most impact on a websites ranking. See below.
- Duplicate Content
- Weak Content
- Missing or Duplicate Title Tags
- Missing or Duplicate Meta Descriptions
- Missing Alt Tags
- Find 404 Error Pages
- Find Deindexed Pages
- Find 302 Redirects
I will check the overall health of the website and see if there is anything that is obviously affecting your website.
Why I am doing free website audits?
I am an honest and transparent person by nature so the truth is I would like to get some work and build up my business.
A free website audit is a way to attract new clients. It is a no obligation audit so I don’t expect you to go any further if you don’t want to. You can get somebody else to do your work if you wish.
However, if you would like me to carry out any work on your website to get it to rank higher for you to attract more clients or customers, I will love to do the work for you.
I can fix the on-page issues, if you have any, or you can get your web designer to do it, or do it yourself.
My main focus of attention is off-page optimisation. This is basically building links to your site. Link building is probably the most important factor for a website. Links from other websites to your website is seen as a vote of confidence by Google and they will propel a website up the rankings if it has a batch of quality links.
If you want me to conduct a free website audit on your website, please leave your name and email address in the contact form below. Also, could you please leave your website address in the message box.
Thank You
Martin